Optimise properly
The art of search engine optimisation or is a complicated one but a very important one. It is something that you can do yourself, but the reality is that it is probably best left to the experts. Yes, there are parts of the implementation that you will be able to do yourself, but it is a specialist field that requires a lot of in-depth knowledge to get working and unless you have this, you will struggle. Did you know that Google considers over 200 different factors in deciding which pages to recommend to its users?
Do the acid test
Any agency that operates in the field of SEO marketing would hope to be able to get itself to the top of the. In a competitive field where being first on the Google search results page is considered the benchmark, then in looking for an agency to partner with all you really need to do to establish who is the best is to type an SEO related phrase into Google and see who finishes top. Collect those details and you have your partner.
Don't copy content
So many web owners think that keeping their content fresh is a good idea. And they are correct. But because they don't have the scope or bandwidth to write their own material, they simply cut and paste swathes of text from other sources, reference it and move on. This is no help at all. Google is very keen on original content and it seeks it out actively. So, while regular updates are very good and fondly viewed by Google, the content needs to be original as well.
Share links
Google is keen on links and referrals, so do your best to generate these – particularly with sites that have high domain authority. These links can be obtained by making direct contact with other sites or through like product reviews or references to your content. Find those ways and Google will love you just that little bit more.